Retailers rush to sign up to British Digital Broadcasting

12th June 1998

British Digital Broadcasting Plc (BDB) has received thousands of applications in just two weeks from retailers to sell set-top boxes for digital terrestrial television. Registration forms were mailed out at the beginning of the month.

Anthony Sethill, Commercial Director, commented:

"The enthusiasm we are seeing from the trade is very encouraging. We are delighted by the response from retailers and are receiving a deluge of enquiries daily by phone, fax and email. It demonstrates that retailers are committed to the launch of digital terrestrial television. BDB is not just another new product launch, it is a replacement technology which heralds the next step in television."

BDB has just gone online with a website to help communicate BDB's latest plans and allow retailer to register to become a BDB agent. The BDB helpline (0870 600 5656) is manned seven days a week to answer retailers' enquiries. Both the website and the helpline can handle applications. Retailers who register their interest in BDB and DTT will automatically receiver regular updates on BDB.