BBC wins ONdigital internet task

16th June 2000

The BBC has gone some way to balancing the loss of its rights to Saturday night highlights of the football Premier League to ITV by being appointed to design ONdigital's portal for TV internet access.

After partnering with Netgem last week to develop the set-top boxes for the new TV internet access service, ONdigital has selected the Corporation's outsourced services arm to design the portal at which users arrive when they log on. It is to feature lifestyle news and entertainment content.

The BBC pitched against web design firm Rufus Leonard for the account and will now work with ONdigital's ad agency BMP DDB to develop branding for the service which has yet to be named.

ONdigital brand marketing director Marc Sands, the man credited with coming up with the name ONdigital, oversaw the appointment in one of his final moves before he leaves to join Guardian Newspapers as marketing director at the end of the month.