ONthisday Timeline

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  1. 24-08-1998 ONdigital awards on-screen identity contract

    ONdigital, the world's first digital terrestrial pay-TV service, has appointed CIA, the newly formed Creative Identity Agency, to design its on-screen identity. ONdigital formally known as British Digital Broadcasting (BDB) revealed its new brand name, designed by identity consultants Wolff Olins, last month. CIA's task will be to extend ONdigital's brand name and values onto screen. They will work in conjunction with Dunlop Woods.