DTA statement relating to the ITC's award of digital terrestrial television licences

A spokesman for the Digital Terrestrial Alliance (DTA) said:

"The DTA bid brought together the most attractive free to air channel line-up with an optional upgrade to pay. We remain convinced that digital customers want the option of a pay-TV upgrade and that our proposed combination of an extended free-to-air offering, including channels from all the UK's leading broadcasters, and a modestly priced, 'lite' pay-TV package represented the best chance of success for DTT."

• Tags:
• Channel 4
• Digital Terrestrial Alliance
• DTT
• ITC
• ITV
• Licence
• Multiplex

Sources

• ITV Plc Granada and Carlton Press Releases Archive